From Google+, Facebook, and Twitter to SMS and corporate messaging, this generation is developing an instinctive set of behaviors and expectations around these tools. They are very savvy in understanding which medium is most appropriate for the message and for the recipient, whether it’s a dinner invitation or asking someone out on a date. They know they have to find the appropriate interrupt signal, and that different channels send different signals, with numerous subtleties that we are only just starting to understand. In three years, that generation will be in employment, and marketers will need an intricate understanding of all their behaviors.
